Articles, Tutorials, and other things. => Miscellaneous => : Richard Marks August 06, 2008, 03:57:42 AM

: Richard Marks August 06, 2008, 03:57:42 AM
Excerpted from The Videogame Style Guide and Reference Manual
by David Thomas, Kyle Orland and Scott Steinberg

Start Off Strong - The importance of a controversial, funny or simply offbeat intro
can't be understated: It pays to be punchy. The first few sentences set the tone for
your article - if you can't hook readers with a quick overview of what's on the
menu, it's a safe bet they won't stick around for dessert. Gamers aren't known for
their attention spans, after all...

Cover the Bases - Don't assume the reader knows anything about games - help
frame everything in a broader cultural context. Serious enthusiasts may get what
you're saying, but let's face it... Like virgins at a video shoot, they're in the
minority. Mass appeal is everything: If you really want to people to feel what
you're getting at, make sure they know what the heck it means to begin with.

Stick to the Facts - Make like an action movie director: Can the b/s, and cut to the
chase. People ultimately read reviews for one thing: The straight dope on the prod-
uct. Instead of wasting time with cute stories or personal anecdotes, give 'em the
facts - they want to read about the game, not your depressing social life.

Do You - As a rule, your personality and point of view should shine through in any
article - otherwise, what's to make your opinion stand out from the other 50 mil-
lion out there? That doesn't mean you should go off-topic or make yourself the
subject of the piece... Just, as in real-life, give people a reason to listen when you

End on a High Note - The last paragraph of any article should sum up the entire
piece quickly and concisely. No matter how well-worded or entertaining the article
is, it always pays to summarize, and restate, your key points. Don't be afraid to
have fun with it, however - an entertaining kicker's essential. It's the last thing a
viewer will read, and the last to stick out in their mind. Besides, as any entertainer
will tell you, it always pays to leave an audience hanging...

: WhoNeedszzz August 06, 2008, 12:15:30 PM
Well we'll definitely need to follow those when writing reviews.

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